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Events, Katonah Green

What’s the New Green?

I’ve read a couple of articles in which the writer expresses dissatisfaction with the words ‘sustainable’ and ‘green’ to describe the environmental movement. Colin Beavin (aka No Impact Man) writes, “To illustrate my point, let me ask: is sustainability an inspiring call to action? Do you dream of a life that’s simply ‘sustainable’? Or do you hope for something better, say, a happy life? One that’s full of meaning? Who among us would be satisfied with living a life that can simply be sustained?”

NY Times DotEarth writer Andrew Revkin told me at a recent talk at Rippowam Cisqua school that in his opinion, “there won’t be one word. It will be three words. Something with environment, economy and energy. Something to do with Generation E.”

Green, Sustainable, Organic, Natural have all become overused as words in marketing and therefore are becoming less of the lifestyle challenge and philosophy they were meant to convey. So what do you think the next words or phrases should be? What false uses of these terms have you seen recently? Write to me at editor@katonahgreen.com or share your thoughts as a comment at the end of this post.

I’ll share my thoughts: just do it. Make some changes. Make sure your neighbors have the information, technology, and support to make changes that will reduce our energy consumption, ensure that our soil and water is healthy for future production, and that we as a community are ready for supporting ourselves to some degree. We can call it green or something new. I love new words. I’m still getting used to ‘Fahrvergnugen’, so I’ll be satisfied a while longer with ‘sustainable agriculture’. And by the way, for me sustainable agriculture implies long-term sustainability for everyone and for nature, so it isn’t just about living a life that is ‘sustained’ but implies incorporating a philosophy of caring about the quality of my daughter’s children’s lives and because I am somewhat educated in farming practices, to me that phrase really brings up images of rich compost heaps and organic food scraps and vibrant, nutrient-dense organic vegetables grown in upstate NY for generations on soil that gets richer every year.

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About Heather Flournoy

I am a writer, social media connoisseur, environmentalist and professional marketer. My personal blog is KatonahGreen.com and my professional website is ReallySocialStrategies.com. I love people's stories, and a passionate cultivator of connections, both for myself and helping others to connect. Tell me who you are, what your story is, and I'll tell you who you should talk to. In my own view, I know some of the most interesting, colorful and profound people in the world. You know who you are. Besides all the above, I am proud to say I am a working class single mother who raised a beautiful daughter. I connect deeply with animals, especially horses. I love music, coffee shops, farmer's markets, growing my own food, sustainable agriculture, broad thinkers, the healing arts, and dive diners.

Discussion

3 thoughts on “What’s the New Green?

  1. Hi Heather,

    I’ve often felt the same as Colin, and compare the current state of our planet to a person in a coma on life support. Sure, one in a coma is having their life “sustained” but is it thriving? No.

    If our children are to thrive, we need to aim higher. The time for us to have “sustained” t planet’s eco-systems has long passed. Instead, we need to focus on restoration and optimization of eco-systems and species.

    Heather Burns-DeMelo
    http://www.ctgreenscene.com

    Posted by ctgreenscene | November 15, 2008, 2:26 pm
  2. Hi Heather,

    I’ve often felt the same as Colin, and compare the current state of our planet to a person in a coma on life support. Sure, one in a coma is having their life “sustained” but is it thriving? No.

    If our children are to thrive, we need to aim higher. The time for us to have “sustained” t planet’s eco-systems has long passed. Instead, we need to focus on restoration and optimization of eco-systems and species.

    Heather Burns-DeMelo
    http://www.ctgreenscene.com

    Posted by ctgreenscene | November 15, 2008, 2:26 pm
  3. Hi Heather,

    I’ve often felt the same as Colin, and compare the current state of our planet to a person in a coma on life support. Sure, one in a coma is having their life “sustained” but is it thriving? No.

    If our children are to thrive, we need to aim higher. The time for us to have “sustained” t planet’s eco-systems has long passed. Instead, we need to focus on restoration and optimization of eco-systems and species.

    Heather Burns-DeMelo
    http://www.ctgreenscene.com

    Posted by ctgreenscene | November 15, 2008, 2:26 pm

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